Morning of 05/4/2014, in Hanoi, General Department of Tourism has organized a talk program on "Advanced Solutions brand communication effectiveness Vietnam Tourism".
The program attracted the participation of national experts in the field of international tourism , business travel , travel agency management in local tourism training facility ... Deputy General Director Nguyen Manh Cuong attended and chaired the seminar .
The participants listened Nam Vu , Deputy Director of Tourism Market ( VNAT ) , introduced the role of tourism brand , the orientation and action in building brand development , communication and travel brand in Vietnam.
Accordingly , tourism brand has an important role in nation branding , planning for tourism development , management and enhance competitiveness , develop and sell travel products , promotion tourism marketing and risk management .
To promote the brand communications Travel Vietnam , along with the strengthening of investment funds , to strengthening the tourism promotion agencies , should promote links in the brand communication activities , strengthen public-private partnerships . At the same time , it launched a social movement engaged in construction activities and brand communications Tourism Vietnam .
Vu Quoc Tri , Director of Project Development Program Capacity responsible tourism and social environment ( EU project ) said , in recent years , the EU has implemented the project activities support the work of the tourism marketing in market research , marketing research tourism , destination marketing to build , develop guidance and marketing tools , assessment reports ; including positioning and branding Travel Vietnam .
On the basis of titles and emblems Vietnam - Timeless Charm (Vietnam - endless beauty ) , 4 major product lines of Vietnam tourism have been identified include: Sea Island tourism product - Coast production Cultural tourism products , tourism products Nature - Ecology and city tourism products . This is an important orientation for the construction and development of tourism product regions , local match , consistent with the national tourism brand . Mr. Tri said that VNAT should play a coordinating role in developing general and travel media brand to ensure national policy throughout the localities in the country .
Seminar had the participation lively comments of the participants . According to Nguyen Minh Quyen ( Ben Thanh Tourist Company ) , the tourism industry should be looking for affiliate opportunities , partnership with Vietnam embassies abroad to promote Vietnam's tourism brand . Besides , it is necessary to create conditions to attract comments of the businesses in brand promotion and tourism product development in accordance with customer needs .
Ms. Mary McKeon , Team Leader of the EU project for the building that need guidance on brand communication and Vietnam Tourism organizes workshops for local guides , especially the Information Center tourism & Promotion , thereby ensuring consistency in brand communications . Internet is a very effective tool , documentation should be posted on the website of Tourism to the object of interest can download to use .
Mr. Pham Truong Hoang ( National Economics University ) also agreed opinion should guide travel media brand to create national consensus , unity in the country. In terms of tourism promotion funds are limited at present , the tourism industry needs to calculate , choose to obtain the best performance . The regions , localities, businesses need to consider branding its tourism while ensuring excellent diversity , ensuring at promoting national tourism brand .
Speaking at the seminar , Nguyen Huu Tho , chairman of the Vietnam Tourism Association appreciated oriented construction 4 product line as mentioned above . Each region , local research is needed to develop appropriate product line with its potential strengths to best meet the needs of visitors . In the future , the tourism industry needs to implement drastic promotion program of Vietnam's tourism brand , ensuring unity of action of the stakeholders involved in this process .
Deputy General Director Nguyen Manh Cuong appreciate the interest and comments shared the enthusiasm of the participants of the seminar program . With their responsibilities , VNAT will acquire, synthesize opinions to study selection process applied to implement promotion , brand communications Tourism Vietnam . Deputy General Director stressed that brand communication is necessary to ensure the unity of the parties to promote the country's image a most effective way . At the same time , besides brand communication , product quality is a significant factor determining the success of the tourism industry in Vietnam.
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